www.davemackey.com

Saturday, June 26, 2004


Ad disclaimers are becoming nothing more than excuses for lawyers to have jobs. Note this ad for Bud Light at left. The disclaimer, in case you can't read it, essentially says that there is no such thing as the Bud Light Institute and the research and products it touts in its ads don't really exist.

I can see it now come Christmastime. Ad comes on with Santa Claus coming down the chimney. Disclaimer comes up:

"SANTA CLAUS DOESN'T REALLY EXIST. YOUR MOM AND DAD BUY YOUR CHRISTMAS PRESENTS FOR YOU AND WRAP THEM THEMSELVES."